These days, it seems everyone wants to build a relationship with their customers through social media. The problem is most people go about it the wrong way. They create a profile and post all about business with nothing personal. That's not how you begin a friendship. Then there are the people who think social media is a washing machine - it's the place to air all their dirty laundry. If you're like me, these people get hidden, blocked, unfriended and unfollowed because every time you see one their posts your skin starts to crawl.
You're ready to stop scratching your head and wasting your time. Let's start making social media work for you.
I know what you’re thinking - I already know about me, so why is this relevant. Knowing yourself and your interests will help you determine what kind of people you want to work with. It will help you engage and build a better stronger foundation.
KNOW YOUR AUDIENCE
Not everyone is going to be your cup of tea. Determine the type of people you want to work with. Who are they? What are they looking for? Really dig in and get specific. If you get stuck, reference “Know Yourself”
GO FIND YOUR PEOPLE
Okay, so now you’ve decided who you are and who you want to work with. Now it’s time to go find these people online. Join community groups online where you can contribute USEFUL information. Do not sell in these places. You are engaging with these people in order to build relationships and become a valuable resource to them.
People do business with people they know, like and trust. Being consistent lets people know they can count on you to do what you say. Check in with your groups, plan your content, keep your information up to date. Being consistent means you are showing up on a regular basis, you are answering questions in thoughtful and meaningful ways and you are making an effort to interact on all levels with your people.
In my opinion, this is the most important. Building your online relationships is not about jumping into a group to start selling. You need to pay attention to what people are saying and give advice that is helping NOT selling.
Think about it in relation to meeting someone you’d like to date and maybe even eventually marry. You don’t walk up to the person, introduce yourself and then run off to Vegas. Well, maybe you do, but that’s a topic for another blog :)